Privacy Policy
Barksdale Storefront Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What information do we collect?
When ordering or registering on our site, as appropriate, you may be asked to enter your Name, Email address, Mailing address, Phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize user's experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey or other site feature.
- To quickly process your transactions.
- To send periodic emails regarding your order or other products and services.
Protecting Visitor Information
An SSL certificate is used to encrypt all information provided by the user. No credit card information is stored on our servers. A payment gateway provider is used for all monetary transactions.
Cookies
We use cookies to:
- Remember and process the items in the shopping cart
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.
Cookies are required for the primary functions of this site. Users can contact customer service to place an order if they do not wish to do so through our online storefront.
Third Party Disclosure
We may transfer your non-identifiable information to third parties. We may also transfer your identifiable information, but only to trusted third parties.
Third Party Links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Biometric Information Privacy Policy
- Introduction & Scope
At Barksdale School Portraits, we use technology to make school memories more accessible to our customers. This policy explains how we handle “Biometric Data” (specifically facial recognition and geometry templates) to help students and families find photos of their children/students at commencement and other ceremonies. - What We Collect
We store facial geometry templates. When a photo is uploaded, our system creates a mathematical map of facial features to find matches across thousands of images. This is considered Biometric Data. - Why We Collect It
We process this data only for the following purposes:
- Automated Sorting: Grouping images of the same student so parents don't have to search through full event galleries.
- Gallery Security: Ensuring that personalized galleries are only accessible to authorized parents or guardians.
- Order Fulfillment: Ensuring the correct student's photos are printed for the correct order.
- No Sale or Disclosure
Barksdale does not and will not sell, lease, trade, or otherwise profit from your Biometric Data. We do not use this data for advertising, marketing, or student profiling. We only share this data with our secure service providers who are contractually required to protect it and use it only for the purposes listed above. - Retention and Destruction
Barksdale will permanently destroy Biometric Data on or before the later of the following: - Once the initial purpose for collecting the data has been satisfied (e.g., your student’s photos are matched and the gallery is delivered).
- One (1) year after the student or family’s last interaction with Barksdale.
- Your Rights & Control
Our customers have the following rights: - Right to Withdraw: Students and their parents can revoke their consent to use their Biometric Data technology at any time.
- Right to Delete or Modify: Students and their parents can request that we delete or modify their child’s biometric template immediately.
- Right to Access: Students and their parents can request a confirmation of whether Barksdale is processing their Biometric Data.
- Data Security
We use industry-standard encryption and security protocols to store and protect biometric identifiers. Access is restricted to a “need-to-know” basis for staff directly involved in photo processing and gallery security.
To exercise these rights: Students and their parents may contact us at service@barksdalephoto.com. We will process such a request as soon as feasible and no later than the timeframe required by applicable law (typically 30-45 days).
